Damaged Goods? There’s No Such Thing!

So, when my Imperfect Produce box isn’t prompting a wave of the deep and meaningful’s, I would like to – as originally intended – give you the low-down on this nice little service.

Not usually being a fan of these subscription things, a friend managed to twist my arm into giving it a try. And, I’m happy to say, her praise was spot-on.

I’ve been getting deliveries now for the last 4 weeks, and each and every one has unexpectedly sparked a wave of creativity in the kitchen – which, for a whole-food plant-based diet devotee such as myself, is just ideal.

Don’t get me wrong, I’m not suggesting for a minute that you have to be on the veggie warpath to reap value from this haul. This delivery is packed with a variety of cheap, but top-notch, produce – so what if it’s a tad unconventional looking?!

Personally, with the motherlode of greens I received for a very reasonable $23.90, I’m more than happy to be a part of the change that aims to reverse the (highly unacceptable) fact that…

“…in America, 1 in 5 fruits and vegetables grown don’t fit grocery stores’ strict cosmetic standards — the crooked carrot, the curvy cucumber, the undersized apple — usually causing them to go to waste…

With this hard to ignore truth plastered on the front page of the company’s website, who wouldn’t want to put a roof over their wonky heads?!

Anyway, while their goal may be to re-home “ugly” spuds and the like, I’ve undertaken my own mission to convert these misfit contents into some delectable vegan dishes – and, honestly, so far, I’ve had some great successes.

This, I think, has been mainly down to the random, limited, ingredients you can choose from each week – which far from curbing my inspiration, has only fueled it.

More to come, but as you can see from the above, ain’t nothing dodgy about this luscious curry-bound pepper…which, don’t panic, will be minus the orange that’s beside it!

For kicks, here’s what I got in my “Customized Medium-Sized Box” yesterday;

  • 1 Conventional Butternut Squash
  • 1 Conventional Celery
  • 1 Conventional Mango
  • 1 Conventional Eggplant
  • 1 Organic Cauliflower
  • 1 Organic Zucchini
  • 1 (carton) Organic Grape Tomatoes
  • 1lb Conventional Brussel Sprouts
  • 1lb Organic Apples
  • 1lb Organic Blood Oranges
  • 2lb Conventional Red Peppers
  • 2lb Organic Onions

In-Text Image Credit: Imperfect Produce

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  • Show Comments (2)

  • The Decadent Vegan Baker

    What a great idea to help lower food waste! I’d never heard of this company but it’s time has come.

    • thebalancebrigade

      Right?! It’s an amazing idea – Solves a LOT of problems & minimizes waste, can’t beat that!

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